Linus Bike is California based and has grown form it’s start in a Venice Beach bungalow in an international brand. Their mission is to create bicycles for purpose, to replace the small daily car trips. That means they are ridden everyday and often carry additional weight like groceries or kids. So comfort and durability are key. So what ever goes on in your day, Linus has the bike for you.

These are 9 illustrations that explain the varied audience that buys their bicycles.

India Ink pen and color pencil on 70 grams acid fee paper.

Scent For Good, the new FDA-approved healthcare and wellness brand by the founders of fragrance development company 12.29. SFG was launched during the pandemic with its flagship, scented hand sanitizer and face mask spray. You can call them idealists, but they believe they can change the conversation around health. with scent for good’s proprietary fragrance accord, they transform feelings of anxiety, fear and discomfort present during health care experiences to moments of safety, comfort and wellness.

This set of illustrated vignettes was created in collaboration with NYC based agency Ceft and Company. This was my first animated series under the guidance of the excellent Creative Director, Ucef Hanjani. We created a distinctive world for SFG that is at once welcoming and at the same time sophisticated and luxe.

The Little Red planet is a store that offers ethically produced children’s fashion for the mindfully stylish.

They hand-select product from designers who manufacture their apparel in a sustainable manner and give back to charity. The Little red Planet collaborates with the designers to bring awareness to and support children’s causes.

I designed the logo -inspired by the founders daughter Mars- which is being used for several pieces pf collateral like website, business cards, The Little Red Package and more.

The original illustration was commissioned by the father of the bride, when she moved to Argentine to be with her beau. It was then used for all the wedding collateral as a running theme.

Min & Mon is a NYC based, Colombian born fashion brand. Their hand made products reflect a soulful experience. Each Min & Mon creation has its own playful, whimsical story, ready to be carried further by you.

Founders Carolina and Andre are truly the nicest people on the planet. My collaboration with them resulted in a fun and quirky series of leather bags, using amazing embroidery, bringing my illustrations alive on their products.

Sammy + Nat offers baby and child products that provide comfort and quality that every new baby deserves, but also has a sense of style for mom.

The pieces are created out of the softest, safest fabrics for the little ones in our life.

I did 3 animal themed pattern designs for Sammy + Nat for pajama’s, onesies and rompers.

The South China Morning Post was and is to this day the most important english language local newspaper for the Hong Kong area. They were also the owner of the SCMP bookstores in HK.

This marketing campaign was developed to announce a new book search computer system in the stores, hence the overall title “Can you find the book in this picture”, which added a nice playful where is Waldo element to the campaign. Each illustration has the shape of a book hidden in the scene.

Illustrations and typography all done by me. Copywriter: Philip Rowell